Excellent series of articles on promoting a carpet cleaning business. Will try and post more on this topic soon.
- Weekly newspaper columns: Some carpet cleaning companies have found great success promoting their company by running weekly columns in the local newspaper where people write in questions they have related to cleaning which are answered in the column each week. Another version of this is to simply write a column each week providing cleaning and fabric maintenance tips to the reader (also great for blogging). This is a great way to enhance your companies image as a true professional in your area. Many newspaper editors welcome these columns as a service to his readers and will place these weekly ads at no charge in hopes of gaining loyal readership.
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Direct Mailings:
a. Mass mailings of brochures to residences;
b. Sales letters to commercial accounts, real estate offices, etc. - Residential maintenance contracts: The only sure way to prevent the competition from wooing a customer away from your company is through residential…
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